Children’s Hospital, The Denver Metro Teen Drivers (DMTD), Colorado FCCLA, and Farmers Insurance are partnering together to implement evidence-based programs that aim to influence positive behavior change among teens; specifically promoting the behaviors of:
- Wearing a seat belt on every trip
- Not driving while distracted or impaired
- Advocating for oneself when riding as a passenger when unsafe behavior is occurring in the car
The chief strategy for influencing teen behavior is to reach teens through their peers. Peer-to-peer social marketing campaigns are a core component of DMTD programming. That is where you come in!
We have designed a program (see the link: DMTD HS Challenge) that guides you in embedding teen driver safety messages in your school and incentivizes you with cash to do it! Ideally, these efforts should be run by teens themselves. Past experience has shown that this is best achieved in a school-based club or group, such as FCCLA, HOSA, DECA, Student Council, athletic team, or another leadership group.
Where do I start?
Contact Rob Vandyke and we can send someone out to your chapter me to one meeting to pitch the program to your students.
- Robert Van Dyke
- FCCLA State Adviser/ Assistant FACS Program Director
- Colorado Career and Technical Education
- Office: 720-858-2330